Privacy Policy

Perle & Play™ is owned and operated by The Perle Collective, LLC (referred to in this policy as “The Perle Collective,” “we,” “us” or “our”). This Privacy Policy describes what information we collect through this website and how we use it. The site is currently in pre-launch, and this policy will be updated as features such as shopping and accounts become available.

Email address — when you join our waitlist or sign up for launch alerts, we collect the email address you provide.

Mobile phone number — optionally, when you choose to receive text message alerts. We collect your number only with your explicit opt-in consent.

Contact preferences — which lists you have joined and the source of your signup (for example, the waitlist form or the launch popup).

Usage and device information — standard, limited technical information (such as browser type and pages visited) that helps us understand how the site is used.

To send you the updates you asked for — launch announcements, early access to collections, and news about Paint-a-Perle™, Perle Minis™, Perle Party™, Perle Playdates™, Celebrate! collections and the upcoming Perle Creative Club™.

To send text message alerts, only if you explicitly opted in. Message frequency varies. Reply STOP to opt out at any time or HELP for assistance. Message and data rates may apply, and carrier policies may affect delivery.

To respond to messages you send us through the contact page.

To improve the website, including understanding which pages are most helpful to visitors.

We do not use your information for automated decision-making or profiling.

Text message alerts are sent only to phone numbers submitted with an explicit opt-in consent. By opting in, you agree to receive launch and waitlist text messages from The Perle Collective at the number provided. Consent to receive text messages is not a condition of any purchase.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

We share information only with service providers that help us operate the site and deliver the communications you requested — for example, our email delivery provider and our text messaging provider. These providers process information only on our behalf to send you the messages you signed up for.

We may also disclose information if required by law, regulation or legal process.

This website uses a small amount of browser storage (such as session storage) for convenience features only — for example, remembering whether you have already closed the launch announcement popup. We do not use advertising cookies or cross-site tracking.

We keep waitlist and contact information only as long as needed to send you the communications you requested or until you ask us to remove it. We apply reasonable administrative and technical safeguards designed to protect personal information.

Email — every marketing email includes an unsubscribe link, or you can email us to be removed.

Text messages — reply STOP to any message to opt out, or HELP for help.

Access or deletion — you may ask us what information we hold about you, request a correction, or ask us to delete it by emailing hello@perleandplay.com.

Our products are designed for children's creative play, but this website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

We may update this Privacy Policy as the site grows. The “last updated” date below reflects the current version, and material changes will be highlighted on this page.

Questions about this policy or your information? Email The Perle Collective at hello@perleandplay.com.